Samsung Group (FINAL) Assignment Example | Topics and Well Written Essays - 1000 words

Samsung Group (FINAL) - Assignment Example Data Collection Method 8 Data collection process for the project 8 G. References 10 A. Background & Rationale Profile of the Organization Samsung is one of the leading electronic organizations around the globe. The organization introduced huge range of products in global market. Therefore, it is easy and convenient to conduct a research study on Samsung. This study will highlight various aspects of Samsung Electronics’ global value chain. Samsung Group is a South Korea based multinational conglomerate company headquartered in Seoul. The organization was founded in the year 1938 by Lee Byung-Chul (Peng, 2012). Over the next few decades the organization diversified into textiles, food processing, retail, securities and insurance industries. Electronic goods, semi conductors and mobile phones are Samsung’s key sources of income for the company (Chang, 2011). In terms of revenue, Samsung was recognized as the largest information technology company in the year 2012. In addit ion, Samsung Heavy Industries was considered the second largest shipbuilder around the globe measured by 2010 revenue. Presently the organization has more than 1000 business entities around the globe. ... This report will focus on two divisions of Samsung Electronics, such as connected media development and mobile media. The study will outline the innovation opportunities for the global organizations by determining the entry points in the organizational structure of Samsung Electronics. Moreover, the study will reveal how the global organizations can engage themselves in several stages of the value chain of Samsung Electronics. B. Research Need and Importance Management Problems Samsung has faced several problems regarding excessive localization. Huge localization had resulted more decentralized structure. It was very disappointing for Samsung group. The global operation of Samsung was not profitable at one point of time. In the year 1998, the organization closed down its few of the electronics factories due to lack of adequate decision making process of regional headquarters (Chang, 2011). Moreover, the organization implemented integration strategy for its employees, but the employee s of Samsung Group rejected this integration strategy. Moreover, the organization faced several labor problems in China. Negative publicity in the blogging community created huge challenge for Samsung in the year 2012. Samsung group is one of the leading mobile phone manufacturers in the world. An ongoing copyright dispute with Apple Inc. over some smart phone technologies affected the brand image of Samsung Group. The organization faced several legal and ethical issues due to the inadequate working condition in the Chinese manufacturing plants. Marketing Research Problems Marketing research activity is time consuming and expensive. Therefore, it is important for the organization to do effective real time research. However, Samsung group has identified