Analysis of the case of Repulse Travel Pharmaceuticals Coursework

Analysis of the case of Repulse Travel Pharmaceuticals - Coursework Exampleg title, table of contents, list of tables and figures, bibliography and appendices 16 Bibliography 17 Brigham E F & Ehrhardt, M C 2011 Financial Management Theory and Practice. South-western Cengage Learning, Mason, OH 17 list of tables and figures panel 1 Summary of get ahead changes vs fill changes 12 remand 2 Summary of good changes vs equipment casualty changes 14 board 3 Profit and red ink study on a lower floor condition of induction 18 Table 4 Payback stoppage down the stairs condition of certainty 18 Table 5 NPV and PI under condition of certainty 18 Table 6 NPV and PI under condition of certainty (Capex & R&D) 18 Table 7 Profit and acquittance study 1% set down in demand 19 Table 8 Profit and loss study 1% rise in demand 19 Table 9 Payback period 1% trim in demand 19 Table 10 NPV and PI with 1% drop in demand 19 Table 11 NPV and PI with 1% drop in demand (Capex + R&D) 19 Table 12 Profi t and loss study 5% drop in demand 20 Table 13 Profit and loss study 5% rise in demand 20 Table 14 Payback period with 5% drop in demand 20 Table 15 NPV and PI with 5% drop in demand 20 Table 16 NPV and PI with 5% drop in demand (Capex + R&D) 20 Table 17 Profit and loss study 1% drop in bell 21 Table 18 Profit and loss study 1% rise in price 21 Table 19 Payback period with 1% drop in price 21 Table 20 NPV and PI with 1% drop in price 21 Table 21 NPV and PI with 1% drop in price (Capex + R&D) 21 Table 22 Profit and loss study 5% drop in price 22 Table 23 Profit and loss study 5% rise in price 22 Table 24 Payback period with 5% drop in price 22 Table 25 NPV and PI with 5% drop in price 22 Table 26 NPV and PI with 5% drop in price (Capex + R&D) 22 Figure 1 Graph of loot change vs demand change 13 Figure 2 Graph of profit change vs price change 14 1.0 Introduction This report is in compliance with the coursework case, the topic... Repulse is not certain whether Citronex should be intr oduced into the mart, because the management fears that the financial risks of doing so are substantial. Managers who are convinced that it should cites the potential mesh and cash flows the product could bring. In analysing the merits of either side, it is determined that if the product performs as forecasted, Citronex will be paid however, it is also risky in that if the demand and price are lower than forecasted by even a small degree, the financial losses are magnified and whitethorn be substantial. Repulse Travel Pharmaceuticals, a UK found medium sized firm, is presently deliberating on whether or not it shall launch a radical spray product Citronex, which has an estimated five year commercial life. The firm has spent 150,000 on product and market research on Citronex. The aim of this report is to provide an analysis by which management may decide whether or not the manufacture and sale of Citronex should be undertaken. The report intends to accomplish this task by conduc ting an estimation, based on forecasted demand and selling price, of the profit and cash flows the company is likely to realize. Its objectives, therefore, include1.2.1 an estimation of profit and loss as sanitary as cash flows based on the given information under conditions of certainty on the forecasted demand and selling price1.2.2 an estimation of profit and loss as well as cash flows based on the given information under the likely conditions that the demand may rise or fall