Fast Food Essay

IntroductionIn this modern era where the flows of customers atomic number 18 increase towards straightaway aliment restaurants, it is more challenging to offer good customers service. It is excessively imperative that you maintain a high degree of consistency in your offerings, which prevents you from alienating your customers.The Philippine Star (1997) described the Filipinos are spendthrift nourishment lovers. They enjoy tasty meals. They go to restaurants serving smorgasbords in a luncheon or supper buffet offerings a variety of fares and dishes. These restaurants, most especially suck up students. They are the group of people that regularly patronize prodigal nutrient restaurants, which accounts for the sudden boom in the fast nutrition industry.To become made in the industry the company must effs the preference of their consumer towards fast fares restaurant. straightaway pabulum restaurants are a breakthrough from traditional catering methods and standards. The y bedevil resulted in more sophisticated operations and styles for services. They have provided flexibility and shelter with reasonable prices. Their services are within the level of that can assemble customers with various tastes, drives, and upbringing. Customer cheer has been one of the measurable objectives of other service-oriented establishments. It is to the satisfaction of the customers needs that the business strives.Research ObjectiveIn this enquiry, aims to determine the preferences of the customer towards fast food restaurant. And specifically it aims to answer the ff. questions 1. What is the consumer demographic profile most believably to purchase our product? 2. What is the frequency, and kinds of foods they most likely to purchase in a fast food restaurant? 3. Do our customers purchase based on price?The MethodologyResearch wooA research problem might state the need to severalize or determine the consumerpreferences towards fast foods restaurants. The proposed methodology is a descriptive research because it is the best method to collect data get the proper teaching and confirm the findings.Research Proposal (Fast Food Industry)To study the attitude towards habit of healthy food within the fast food industry. Background We are a trade research team of a fast food chain store. With increasing ken around healthy food among the pack and with consumer preferences changing towards healthy food, we intend to launch a health food segment to cater to this need of the customers. We are also concerned about the pricing of the product that whether it should be priced same as that of normal fast food or the customers would be willing to pay a bounteousness for healthy food. But before launching that product we want to know that Is it worth it to our fast food restaurant to market healthy food. To answer this management decision problem, we intend to conduct a marketing research within the region of West Delhi. Introduction* What is fast food? Definition1. Fast food have been defined by curvature and Bender (1995) as a general term used for a limited menu of foods that lend themselves to production-line techniques suppliers tend to specialize in products such as hamburgers, pizzas, chicken, or sandwiches. Definition2. In Data Monitors (2005) survey the fast food market is defined as the sale of food and drinks for fast use either on the premises or in designated consume areas shared with other foodservice operators, or for consumption elsewhere. Definition3. As per the free lexicon fast food is inexpensive food, such as hamburgers and fried chicken, lively and served quickly. Definition4.According to Merriam-Webster online dictionary fast food is designed for ready availability, use, or consumption and with little consideration given to quality or significance * Why fast food?* Brief history of fast food industry in India* Fast food industry trend, facts and figures, key players in India* According to a study by t he Tata Strategic Management Group, the surface of theIndian health-and-wellness foodResearch ObjectivesTo examine the most popular fast food among ump students.To identify the effect of fast food consumption to the UMP students life. To investigate the awareness level of the effect of fast food consumption among UMP student.What is the most popular fast food among UMP?What is the effect of fast food consumption to the UMP students life? What is the awareness level of the effect of fast food consumption among UMP students? thespianUMP StudentsFaculty of Technology60 respondents30 males and 30 females